magical Get early access

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Your glasses count
your calories.

Magical works with smart glasses, starting with Ray-Ban Meta. It notices when you start eating, sees what's on your plate and logs the meal. No photos, no searching, no typing.

Get early access How it works

Breakfast logged

Seen by your glasses · just now

522kcal

26 gProtein 41 gCarbs 27 gFat

Shot through Ray-Ban Meta glasses

Ray-Ban Meta Wayfarer glasses

Works with Ray-Ban Meta. More smart glasses are on the way.

Manual tracking doesn't work.

Every calorie app, even the AI ones, still needs you to stop, take out your phone and log. So meals get missed and the habit dies.

Meals logged, week 1 to week 6

You forget.

Logging is a chore after every bite, and nobody keeps it up for long. The log quietly empties out.

You guess.

Thousands of near-identical entries and a portion size you eyeball. None of them is actually your plate.

You skip the small stuff.

The bites you'd never open an app for add up fastest, and they're exactly the ones that go missing.

47%

In a New England Journal of Medicine study, people who said they couldn't lose weight under-reported what they ate by 47%. Not lying. Just human.

Lichtman et al., "Discrepancy between self-reported and actual caloric intake and exercise in obese subjects," NEJM, 1992.

How Magical works

You eat. Your glasses and Magical take care of the rest.

Person putting on Ray-Ban Meta glasses
First-person view of breakfast through Ray-Ban Meta glasses Eating detected
The Magical app itemising a poke bowl: 642 kcal across tuna, sushi rice, avocado and edamame
The Magical app showing today's automatically logged meals

  1. Pair your Ray-Ban Meta with Magical once. After that it runs in the background whenever you have them on.

  2. Motion sensors in the frames recognise the rhythm of eating. There's no button to press and no meal to start.

  3. The camera captures a few seconds of the meal, only while you're eating, and Magical estimates every item on it.

  4. Calories and macros land in the Magical app. Your phone never left your pocket.

Same day, two ways

What actually ends up in your log.

Any calorie app1 of 5 logged
  1. BreakfastSearched "oatmeal", picked 1 of 312 entries
    Logged
  2. CroissantIn a meeting
    Missed
  3. Lunch"I'll log it later"
    Missed
  4. AlmondsNot worth opening the app
    Missed
  5. Dinner at a friend'sNo idea what was in it
    Missed
Magical5 of 5 logged
  1. Greek yogurt & granolaLogged while you ate
    388
  2. Butter croissantLogged during the meeting
    272
  3. Ahi tuna poke bowlLogged before you finished
    642
  4. Handful of almondsYes, even that
    160
  5. Pasta at a friend'sSeen, estimated, logged
    780

Why choose Magical?

The first calorie tracker that doesn't need you to remember it.

Zero effort, every meal

No searching, scanning or snapping photos. You eat, and the meal is logged.

Catches every bite

Snacks, bites off a friend's plate, dinner out. If you ate it, it's in your log.

Only looks when you eat

The camera is triggered by eating, not left running. A few seconds per meal, that's it.

Become a founding member

Founding members get Magical first and help shape what it becomes.

Founding member

$29one-time pre-order

  • First access the day Magical ships
  • Founding price locked in for life
  • Direct line to the team building it
  • 100% refundable until it ships
Claim my founding spot

Secure checkout by Stripe. Requires an iPhone and Ray-Ban Meta glasses at launch.

Frequently asked questions

Which glasses does Magical work with?

Magical is built for smart glasses. We're starting with Ray-Ban Meta, connected through Meta's official wearables platform, and more smart glasses will follow. You'll also need an iPhone.

Is the camera recording all the time?

No. Magical uses the glasses' motion sensors to tell when you're eating. Only then does it capture a few seconds of your meal to estimate what's on the plate.

Do I have to take my phone out?

No, that's the point. Detection, capture and logging all happen with your phone in your pocket. Open the app whenever you want to see your day.

How accurate are the calorie estimates?

Magical identifies each item on your plate and estimates its portion and calories with AI. Like any photo-based tracker it's an estimate, but it logs the meals you'd otherwise forget, which is where most tracking goes wrong.

What happens when I pre-order?

You reserve a founding spot and get early access the day Magical ships, at the founding price. Change your mind before then and we'll refund you in full.

Does it work on Android?

Not yet. Magical is iPhone-only at launch.

Never log a meal again.

Pre-order Magical and be first in line when it ships.

Get early access

Fully refundable until launch.

$29 founding spot Get early access